Digital Marketing

Diploma in Desktop Publishing
January 24, 2020
Diploma in Digital Marketing
January 24, 2020

Digital Marketing

Why Professional Digital Marketing

Digital marketing is a fast-moving area and has evolved considerable in recent years. Marketers need to know what works in terms of not just meeting customer needs, but predicting those needs also. Understanding the consumer experience in a digital world is integral to the digital marketer’s knowledge, and they need to ensure their digital marketing skill sets are up-to-date.

  • Global social media research from Smart Insights says that the number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year.  The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
  • The average internet user spends 6.5 hours online every day (Hootsuite, 2019)
  • 72% of people will watch a video to obtain product information rather than read this information in text format, if given a choice between video and text (HubSpot, 2018).
  • In Q1 of 2019, phones passed the halfway mark, accounting for more than half of all organic search visits (Merkle, Digital Marketing Report, 2019), a statistic that is expected to grow.

Choosing the most appropriate channels, and creating effective content are key to the success of your company’s digital marketing strategy. Implementation of a clear Digital Marketing strategy is essential when it comes to engaging and converting leads to customers. Whether you’re a complete beginner, business owner or marketing professional looking to up skill, this course will help you with customer conversions and much more, considerably adding to your digital marketing skills set.  Notable components are mobile marketing, social media marketing, Email marketing, PPC marketing and SEO.

This programme is suitable for you if you are

  • Responsible for developing or implementing an organisation’s online strategy;
  • A professional who need to understand digital marketing or get more out of your digital channel;
  • A marketer who want to fast-track your career or improve your position in the marketplace;
  • A small business owner who needs to maximize online channels for growing your business; or
  • A student who wants to up-skill in the field of digital marketing.

Course Overview

This digital marketing course is suitable for anyone responsible for developing or implementing an organisation’s online strategy; Professionals who need to understand Digital Marketing or get more out of their Digital channel, marketers who want to fast-track their career or improve their position in the marketplace, small business owners who need to maximize online channels for growing their business and students who want to upskill in Digital Marketing. Collaboration and idea sharing with your class mates will allow you to form a lasting network of digital peers with your classmates and lecturers.

Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

What you will learn

This professional diploma will help you gain a clear understanding of the value of digital marketing and why it is a vital component of your overall marketing strategy. It will enable you to plan, create and effectively manage search, social media, mobile and email marketing campaigns, integrate your digital marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates.

You will understand how digital marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your digital marketing efforts.

It will enable you to plan, create and effectively manage Search, Social Media, and Mobile and Email Marketing campaigns, integrate your Digital Marketing plans into your overall marketing strategy and drive new visitor traffic to your website while improving online conversion rates. You will understand how Digital Marketing can help you grow your business, domestically and internationally as well as identify various online applications and resources that can help build effective and profitable websites. You will also be able measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts. The classroom based taught programme is delivered via live demonstrations and workshops to help bring the syllabus to life. Group discussions and practical examples enhance your learning of the topics and modules.

Course Content

The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. At the end of the programme, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.

MODULE 1: Introduction to Digital Marketing

Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.

MODULE 2: Content Marketing

Develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

MODULE 3: Social Media Marketing

The Social Media Marketing module enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.

MODULE 4: Search Engine Optimization

The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

MODULE 5: Paid Search and Google Ads

The Paid Search module will help you understand the fundamentals of paid search, how it differs from organic and the key benefits of both.

MODULE 6: Display & Video Advertising

Learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network and YouTube.

MODULE 7: Email Marketing

The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns.

MODULE 8: Website Optimization

Learn how to build and publish a well-designed, high-performance optimized website that is aligned to your business goals.

MODULE 9: Analytics and Google Analytics

You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.

MODULE 10: Digital Marketing Strategy

Design complex, long-term digital marketing strategies that service marketing and commercial objectives.

Become a Certified Digital Marketing Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a digital professional.

The Digital Marketing Institute work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

There certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

Sample roles which you may be eligible for within the industry include:

  • Advertising Account Manager
  • Affiliate Marketing Manager
  • Channel Marketing Manager
  • Digital Account Manager
  • Digital Content
  • Email Marketing Specialist
  • Executive Communications
  • Junior Marketing Manager
  • Marketing Campaign
  • Marketing Communications Manager/Specialist
  • Marketing Officer
  • Online Marketing Executive
  • Senior Marketing Executive

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